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4+ Hours Left in Journeys with Jesus Crowdsale

There are less than 5 hours left in the crowdsale for Journeys with Jesus. We have reached the second tier of discounts, and with just 7 more sales we will reach the third tier – 10% off list price.

In a crowdsale, everyone who buys during the sale, whether the first or the last one in gets the discount calculated based on the number of orders. So, if you’ve already placed your order – let your friends know they still have a little time to get in on the deal. If you haven’t yet ordered, don’t miss your chance to save!

Thanks for everyone’s support and encouragement!

Here’s the link to the crowdsale: https://www.thegamecrafter.com/crowdsale/journeys-with-jesus

SDG Games’ Distribution Strategy

About a month ago, I wrote about the Revenue Model for SDG Games. At that time, we identified that there were two models that were most attractive, one that we would pursue near-term (Markup) and one that we would like to pursue longer-term (Licensing). As we get closer to building out the full operating model for the business, I think it’s important that we dive another level deeper into the Markup model.

Like many others, the nature of the board game industry has been radically transformed over the past 20 years.

People have been playing board games since well before the time of Christ. An early form of backgammon was popular across the Roman Empire. The game of Go was invented in China around 400 BC and a form of the game Snakes and Ladders was invented in India around 200 BC. Versions of games similar to Chess are found in Scandinavia, India, and Persia around 500–600 AD. Naturally, prior to the industrial revolution, all of these games were handmade, one by one.¹

The industrial revolution, especially advances in paper making and the printing of products, created the board game industry. As work and home life became distinct, the market for leisure activities, including gaming, also grew. In the early 1800s, most boardgames focused on teaching Christian principles and morals, with best-sellers including The Mansion of Happiness and The Checkerboard Game of Life². By the end of the century, the focus of many games had shifted to materialism and accumulating wealth.

Throughout the modern history of the board game industry, small innovators have created games that captured the world’s attention. Examples include Milton Bradley (The Game of Life) in the mid-1800s, McLoughlin Brothers (District Messenger Boy) in the late-1800s, Parker Brothers (Monopoly, Risk) in the early 1900s, and Selchow and Righter (Scrabble) in the mid 1900s. However, in the 1980s, Hasbro began consolidating the board game industry, buying all the companies previously listed in this paragraph. Hasbro now has an estimated 80% share of the board game market³.

During that same period, the retail industry radically changed, with the growth of big box retailers including Toys-R-Us and WalMart driving many small, independent toy and game stores out of business. Independent game publishers have had a much harder time competing with Hasbro for limited shelf space in the games sections of the big box retailers, tightening Hasbro’s lock on the industry, and making it harder for gamers and their families to discover new titles.

The Internet has started to change that, impacting discovery, manufacturing, and marketing. The BoardGameGeek website was launched in 2000 and today includes a database of over 120,000 board games and a marketplace for gamers to buy and sell board games. The Internet also made it much easier for game developers to find and connect with low cost manufacturers around the world (most notably in China). The Internet also connected creators to on-demand production capabilities including high quality printers and 3D printing. The Kickstarter website and business was launched in 2009 as a platform to help creators find backers for their creative projects.

The end result is that today most new games take one of three paths to market:

Licensing: A game designer can license their game to an established game publisher which has existing manufacturing and distribution capabilities. For example, some retailers will only consider new games from publishers with whom they already have a relationship.

Self-Publishing/Crowdfunding: A game designer can decide to try to go it on their own. They can run a Kickstarter campaign to get enough pre-orders to fund an initial manufacturing run, find a Chinese manufacturer to produce the game at low cost, ship and warehouse the produced games, and convince distributors and retailers to carry the game.

Self-Publishing/Print-On-Demand: A game designer can take a lower risk path to going it alone by using a Print-On-Demand service like The Game Crafter (TGC). TGC provides a storefront through which customers can buy your game. No inventory is maintained. When an order is received, it goes into the production queue. It get’s printed, packed, and shipped directly from TGC to the customer.

Of these three approaches, the Crowdfunding path requires the most work and involves the most risk, but results in the highest profits for each game sold. However, you need to make sure you sell enough to cover the cost of all the games you manufacture.

Licensing requires the least work, but you lose all control over your game. You don’t know how it will be marketed (or even if it will be). One game publisher shared that they typically pay 7–10% royalties on Gross Sales Revenue (the amount they are paid by a distributor, which is often 40% of the retail price). If your game is marketing by a major publisher, it likely will have much higher total unit sales than if you go it alone.

The Print-On-Demand (POD) approach requires some up-front work to create the attractive digital files uploaded to the printer, and some level of self-marketing, but very little work managing the manufacturing, sales, and distribution. However, this approach likely results in the lowest sales volumes and lowest profits. The cost of manufacturing with POD is probably 4–5x that of having the game manufactured in China. That means that the cost of production makes distribution through traditional brick-and-mortar and online retail channels economically unviable.

The SDG Games Distribution Strategy

Given that SDG is a one-person organization across consulting/coaching and game design, for now the Crowdfunding approach is not realistic. That greatly simplifies our distribution strategy.

Optimally, one of our games will be attractive to a publisher. For that to be true, we likely will have to be successful in our initial independent marketing efforts. For now, we will focus on the POD model using The Game Crafter. We will market via social media, our website, and our e-mail newsletter. We will sell through The Game Crafter store, and sales will be fulfilled by The Game Crafter.

If/when we have enough success through POD with any of our games to prove market demand, we can begin approaching existing publishers about licensing. If we are successful licensing one or more games, then the publisher will take full responsibility for all aspects of game production and distribution.

Most startups will need a much more sophisticated distribution strategy, dealing with acquisition marketing, retention marketing, distribution, sales, and customer support. Let me know if I can be of any assistance in helping you develop your distribution strategy!

Sources:

¹The information on the ancient history of board games largely comes from “The Complete History of Board Games” by Byron at Geek Gear Galore https://geekgeargalore.com/boardgames/history-of-board-games/

²Some of the information on games in the industrial revolution comes from “Board Game History: The Birth of the Modern Board Game” by Shannon Appelcline at Mechanics and Meeples http://www.mechanics-and-meeples.com/2013/01/14/board-game-history-the-birth-of-the-modern-board-game/

³Some of the information on industry consolidation comes from “Hasbro: The Creature that Ate the (Gaming) World” by Shannon Appelcline at Mechanics and Meeples http://www.mechanics-and-meeples.com/2006/06/08/the-creature-that-ate-the-gaming-world/

Journeys of Jesus: Jerusalem to the Judean Countryside

For the past several posts, we’ve been following Jesus’ journeys through John’s gospel account.

The synoptic gospels all report on Jesus’ baptism and His temptation in the wilderness and then Matthew and Mark transition to the next phase by telling us that, after John the Baptist was arrested, Jesus returned to Galilee and began His ministry there. (Matthew 4:12, Mark 1:14).

Today, the account in John continues and makes the point that the baptizer hadn’t yet been arrested, so these journeys are in the time period between the temptation and Christ’s Galilean ministry reported in the other gospels.

After these things, Jesus came with his disciples into the land of Judea. He stayed there with them and baptized. ²³John also was baptizing in Enon near Salim, because there was much water there. They came, and were baptized; ²⁴for John was not yet thrown into prison. (John 3:22-24)

This is another case where God has chosen not to reveal to us exactly where Jesus went in Judea to perform these baptisms.

He does tell us where John was baptizing at the same time (Enon near Salim). Archeologists and scholars haven’t definitively identified these places, but even if they did, the text does not indicate whether Jesus was baptizing near John or not, only that John’s disciples had heard that Jesus was baptizing and that it was “hurting business” – that people were going to Jesus to be baptized instead of John.

All that we know is that Jesus had left Jerusalem and gone with His disciples somewhere in Judea and that, from there they would later head north towards Galilee and pass near Sychar. When I put together the map for the Journeys with Jesus game, I picked a spot and called it “Countryside” to represent an endpoint for this journey, but I made clear in the game rules that we don’t really know where it is.

What we do know from this passage is much more important than any geographic location. John the Baptist responds to his disciples’ concerns with a powerful testimony of Christ:

John answered, “A man can receive nothing unless it has been given him from heaven. ²⁸You yourselves testify that I said, ‘I am not the Christ,’ but, ‘I have been sent before him.’ ²⁹He who has the bride is the bridegroom; but the friend of the bridegroom, who stands and hears him, rejoices greatly because of the bridegroom’s voice. This, my joy, therefore is made full. ³⁰He must increase, but I must decrease. ³¹He who comes from above is above all. He who is from the earth belongs to the earth and speaks of the earth. He who comes from heaven is above all. ³²What he has seen and heard, of that he testifies; and no one receives his witness. ³³He who has received his witness has set his seal to this, that God is true. ³⁴For he whom God has sent speaks the words of God; for God gives the Spirit without measure. ³⁵The Father loves the Son, and has given all things into his hand. ³⁶One who believes in the Son has eternal life, but one who disobeys the Son won’t see life, but the wrath of God remains on him.” (John 3:27-36)

Do you believe in the Son? If so, you have eternal life! That is what we really need to know.

—

NOTE: Journeys with Jesus is now on sale at https://www.thegamecrafter.com/crowdsale/journeys-with-jesus

The map at the top of this post is a snapshot of a portion of the gameboard for Journeys with Jesus.

If you’ve found this interesting and would like to continue to read these stories of the journeys and places in Journeys with Jesus, sign up in the sidebar to receive updates.

Note: all scripture quotes, unless otherwise noted, are from the World English Bible which is in the public domain.

Journeys of Jesus: Capernaum to Jerusalem

In my last post we looked quite a bit at Capernaum and its significance in the Gospels. In the synoptic gospels (Matthew, Mark, Luke), Capernaum was the center of Jesus’ ministry, with Matthew even referring to the place as Jesus’ “own city.”

Today, we are continuing on with the story from the gospel of John, and John doesn’t give nearly as much attention to Capernaum. For John, it seems that Jerusalem was always the focus.

¹²After this, he went down to Capernaum, he, and his mother, his brothers, and his disciples; and they stayed there a few days. ¹³The Passover of the Jews was at hand, and Jesus went up to Jerusalem. (John 2:12-13)

In the synoptic gospels, there’s no mention of Jesus visiting Jerusalem during His ministry until the very end, but John has Jesus going there several times, and especially for festival times: Passover (John 2:13-23; 11:55), the Festival of Booths (John 7:2, 10), the Festival of Dedication (John 10:22), and an unnamed festival (John 5:1-3).

John seems focused on Jerusalem as the center of Jewish worship, and I think that’s somewhat reflected in John 2:13 when he says that “Jesus went up to Jerusalem”. Whenever I’m giving directions, I use the terms “up” and “down” to refer to the compass points on a map – up means going north, down means going south. But, that “north is up” orientation really only dates to European map making starting around the 16th century. The Jews often spoke of going “up” to Jerusalem, even when heading south (as in this case).

Jerusalem was literally the city on a hill. From whichever direction you approach the city, you will climb an ascent as you approach the city. This sense of physically and spiritually going up to Jerusalem to worship is perhaps best reflected in the Songs of Ascent in the Psalms (120-134). Pilgrims traveling to Jerusalem would sing these psalms as they climbed towards the city where God had chosen to make His earthly abode (Ps 132:13).

Out of the depths I have cried to you, Yahweh.
²Lord, hear my voice.
    Let your ears be attentive to the voice of my petitions.
³If you, Yah, kept a record of sins,
    Lord, who could stand?
⁴But there is forgiveness with you,
    therefore you are feared.
⁵I wait for Yahweh.
    My soul waits.
    I hope in his word.
⁶My soul longs for the Lord more than watchmen long for the morning,
    more than watchmen for the morning.
⁷Israel, hope in Yahweh,
    for there is loving kindness with Yahweh.
    Abundant redemption is with him.
⁸He will redeem Israel from all their sins.
(Psalm 130)

When John spoke with the woman at the well, their discussion quickly turned to the topic of worship.

The woman rightly observed: Our fathers worshiped in this mountain, and you Jews say that in Jerusalem is the place where people ought to worship.” (John 4:20)

Jesus responded: Jesus said to her, “Woman, believe me, the hour comes, when neither in this mountain, nor in Jerusalem, will you worship the Father. ²²You worship that which you don’t know. We worship that which we know; for salvation is from the Jews. ²³But the hour comes, and now is, when the true worshipers will worship the Father in spirit and truth, for the Father seeks such to be his worshipers. ²⁴God is spirit, and those who worship him must worship in spirit and truth.” (John 4:21-24)

In John’s gospel, Jesus went to Jerusalem several times to worship God, but when His work on the cross was finished, Jerusalem was no longer mentioned.

Let us too worship God in spirit and in truth, crying to Him for forgiveness, setting our hope on His loving kindness and the redemption we can find in Christ.

—

NOTE: Journeys with Jesus is now on sale at https://www.thegamecrafter.com/crowdsale/journeys-with-jesus

The map at the top of this post is a snapshot of a portion of the gameboard for Journeys with Jesus.

If you’ve found this interesting and would like to continue to read these stories of the journeys and places in Journeys with Jesus, sign up in the sidebar to receive updates.

Note: all scripture quotes, unless otherwise noted, are from the World English Bible which is in the public domain.

SDG Games’ Competitors

How can Journeys with Jesus stand apart in buyers’ consideration?

Evaluating the competitive environment for your startup will depend very much on the nature of the industry and the product. In general, you want to understand who your competitors are, how you are differentiated from them, and how those differences will translate into buyers’ decisions.

Depending on the buyer and the situation, your product won’t always be the best choice. You want to understand what it is that makes your product the best choice for some people some of the time (and potential investors want to understand how many people that is and how often).

For most of the startups I’ve worked with, customers make a preemptive decision. Their choice of one product means that they are very unlikely to buy a competing product anytime soon. Sometimes that is because the purchase price is high and the product is expected to last for many years. In other cases, the initial monetary price is low (often with ongoing revenues), but the switching costs are high, and so they expect to make the decision and stick with it for as long as possible.

Board games are different. Customers are making a long term decision — they want to buy a game that they will enjoy playing for years — but the purchase price is relatively low and choosing one game doesn’t preclude them from purchasing a competing game in the relatively near future (sometimes even at the same time). However, the purchase price is high enough, that customers will be quite selective about the games they purchase, and, as with any product category, different buyers will be attracted to different games in specific situations.

The other thing that makes the tabletop games market different from most competitive markets is how many different choices consumers have. Board Game Geek lists over 120,000 games in their database. Not all of those games are currently in print, but even out of print games can be found in resale markets.

Source: https://flickr.com/photos/63998811@N02/30289071212 Some rights reserved

So, while some startups may only have a few primary competitors to consider, at SDG Games we literally have thousands. To be meaningful, we need to narrow down that competitive set to those most likely to also be in the consideration set of those thinking about buying our games (and especially our first game, Journeys with Jesus).

Game buyers are likely to consider at least four factors when looking for a new board game:

Theme: What is the story surrounding the game?
Gameplay: What are the mechanics involved in the game?
Time and Complexity: How long does it take to learn and play the game?
Number of Players and Engagement: How many players can play at once and what is the nature of the interplay between players?

Game buyers are looking for a game with a theme they like, that will fit well with the group (family, friends, party, etc.) they hope to enjoy it with, and that will be fun for everyone involved.

Given that our target market is Christian homeschooling families, SDG Games’ real competitors are games with a theme that would appeal to Christian families and is preferably educational, that has gameplay and complexity that would be easy to learn by children and adults, that can be played in the time spent on a school subject (or less), that has friendly interplay between players, and that can be played by a family-sized group.

Even by limiting the consideration set in that way, there still are many games that fit the criteria. To get a sense for the competitive distinctives of Journeys with Jesus, we will evaluate it relative to two highly rated games on the market as representatives for the full competitive set.

The first game is the top rated “Christian-Themed” board game at Board Game Geek: Settlers of Canaan. Like many Christian-themed games, this game is an almost direct reworking of a popular secular game: Settlers of Catan. Some such reworkings are almost indistinguishable from the original — just with some Christian content or imagery. Some reworkings fall far short of the original. From the reviews I’ve read, it appears that Settlers of Canaan lives up to the quality of the original.

The second game is the very popular Ticket to Ride, which shares much with our game. The gameplay is similar and both games help players learn geography.

One of my favorite tools for competitive analysis is the Strategy Canvas introduced by W. Chan Kim and Renée Mauborgne in Blue Ocean Strategy¹.

This tool compares the relative performance of each competitor against the same evaluation criteria the potential buyer is likely considering in making their decision. For our homeschooling mom buyer, we will use five criteria:

Theme: High (good) is a theme that directly supports the family’s Christian educational goals. Low (bad) would be a theme that is inconsistent with Christian values or teaches things inconsistent with the Bible. For this evaluation, I’ve used a three point scale: Biblical theme (high), Not Biblical (medium), Anti-Biblical (low).
Complexity: High (bad) is a game that has lots of rules and is hard for kids to learn. Low (good) is a game that is straight-forward and easy to learn. For this evaluation, I’ve used the “Weight” score from Board Game Geek for the two comparison games. For Journeys with Jesus, I used the “Weight” score for 10 Days in Africa which seems to have a similar level of complexity.
Conflict: High (bad) is a game that relies heavily on inter-player rivalry and likely leads to a “cut throat” style of play. Low (good) is a game where players actively love and support each other (e.g. in a cooperative game). For this evaluation, I’ve applied a rivalry score in the range of 1–5 based on my own understanding of each game.
Game Length: High (bad) is a game that takes a long time to play. Low (good) is a game that can be played quickly and replayed again if time allows. For this evaluation I used the maximum game length listed by each game publisher.
Cost: High (bad) is an expensive game. Low (good) is an affordable game. For Journeys with Jesus, I used the list price. For Ticket to Ride, I used the price from WalMart. For Settlers of Canaan (which is out of print), I used the average price from eBay.

Using those criteria results in the Strategy Canvas shown below:

Key takeaways:

There’s not tremendous difference between the three games.
Journeys with Jesus scores best or tied for best on all criteria except cost ($45.99 vs. $43.75 and $39.99).
Our game especially stands apart on the level of complexity and the amount of conflict.
For future games, there’s likely an opportunity to further differentiate on cost (if we could get prices below $35), game length (45 minutes or less would be better), and level of conflict (a cooperative game could be very interesting).

Hopefully this gives you a sense for how to perform competitive analysis. Let me know if I can help you with analyzing your competitive market.

Sources:

¹Kim, W. Chan., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Massachuetts: Harvard Bus Review Press, 2016.

The Journeys with Jesus Crowdsale Has Begun!

Our first game, Journeys with Jesus, is now available and on sale through a crowdsale.

In a crowdsale, the more people who buy the game, the lower price everyone pays. The price you’ll see when you place your order is the MOST you’ll play for the game. As more people place their orders, the price will come down for everyone, including those who have already placed their order. Your credit card won’t be charged until the end of the sale (May 5) so that you get charged the lowest price that was achieved.

Everyone’s games will be made and shipped after the sale is completed. You’ll probably get yours sometime around the end of May or beginning of June.

The starting price is discounted $3 (7%). If 20 people buy the game, they will all save 10%. If 100 people buy the game, everyone saves 25%.

Remember to tell everyone you know who might enjoy Journeys with Jesus about the game and the sale so that we can get the best discount for everyone!

Place your order here!

Journeys of Jesus: Cana to Capernaum

In my last post, Jesus traveled from the River Jordan to Cana where He, His mother, and His disciples went to a wedding, and Jesus performed His first miracle. Staying in the gospel of John, we aren’t told much about His next journey:

After this, he went down to Capernaum, he, and his mother, his brothers, and his disciples; and they stayed there a few days. (John 2:12)

Cana and Capernaum are both in Galilee, so the journey was not extraordinary – about 20 miles. Probably a full day’s journey, but nothing like going to Judea.

On this trip, they only stayed a few days, but before long Capernaum would become the main base for Jesus’ ministry, so it’s worth taking a closer look at this fishing village.

Capernaum is on the northern shore of the Sea of Galilee. The location of Capernaum is significant for two main reasons. First, it gave Jesus easy access to all of the villages around this large lake. Second, Capernaum is on the Via Maris (or the Way of the Sea), the main highway connecting Africa to Asia and Europe (and thus connecting the Gentile world).

In fact, Matthew emphasizes that Jesus’ move to Capernaum specifically fulfilled Isaiah’s prophecy that “the way of the sea” would play an important role in the spread of the gospel:

And leaving Nazareth, He came and dwelt in Capernaum, which is by the sea, in the regions of Zebulun and Naphtali, ¹⁴that it might be fulfilled which was spoken by Isaiah the prophet, saying:

¹⁵“The land of Zebulun and the land of Naphtali,
By the way of the sea, beyond the Jordan,
Galilee of the Gentiles:
¹⁶The people who sat in darkness have seen a great light,
And upon those who sat in the region and shadow of death
Light has dawned.”

¹⁷From that time Jesus began to preach and to say, “Repent, for the kingdom of heaven is at hand.”
(Matthew 4:13-17)

In Matthew 9:1, Capernaum is referenced as Jesus’ “own city”, but in Matthew 11, he curses the place:

“You, Capernaum, who are exalted to heaven, you will go down to Hades. For if the mighty works had been done in Sodom which were done in you, it would have remained until today. ²⁴But I tell you that it will be more tolerable for the land of Sodom on the day of judgment, than for you.” (Matthew 11:23-24)

Jesus would perform many miracles in Capernaum (e.g. Luke 7:1-10; Matthew 8:14-15; Matthew 8:16-17; Mark 2:1-12), and many of Jesus’ disciples were from Capernaum. John, James, Peter, and Andrew were all fishermen in Capernaum (Matthew 4:18-22), while Matthew was a tax collector at a tax booth in Capernaum (probably along the Via Maris) (Matthew 9:9; Luke 5:27) .

So, it sounds like Capernaum was a very significant city in the region. It was strategically located, but there was a more important city on the shores of the Sea of Galilee. Moving down the western side of the lake you would come first to Magdala and then to Tiberias. Both were Roman cities. Tiberias specifically had been built by Herod Antipas in A.D 18 or 19 and made the capital of Galilee. According to The Wycliffe Historical Geography of Bible Lands, Jews considered Tiberias to be an unclean city, so it was purely populated by Gentiles. Tiberias is only mentioned in passing in the New Testament.

But what is great in the world’s eyes is often not what God will use greatly in bringing about His will.

Capernaum will feature prominently in many of the journeys we will discuss in future posts, but at this point in His ministry, Jesus spends only a few days in the village.

—

The map at the top of this post is a snapshot of a portion of the current prototype gameboard for Journeys with Jesus.

If you’ve found this interesting and would like to continue to read these stories of the journeys and places in Journeys with Jesus, sign up in the sidebar to receive updates.

Note: all scripture quotes, unless otherwise noted, are from the World English Bible which is in the public domain.

SDG Games’ Product Plan

As we continue moving through the strategic startup journey for SDG Games, we have come to the point where we really need to formally define our initial product and to set a draft product strategy and roadmap. I will deal with these topics as three separate elements: initial product definition, product strategy, and product roadmap.

Initial Product Definition

The first product to be released by SDG Games is Journeys with Jesus, a route-building board game. As with most board games (and other consumer products), the product is fairly well self-encapsulated. Customer interaction is minimal and add-on services are difficult to envision or deliver.

That being said, one somewhat unique aspect of the product definition is the development of additional external content. The game involves completing 23 journeys taken by Jesus in the gospel accounts. We have already begun writing blog posts describing those journeys as an additional way for players to engage with the game and to further learn about the geography of the Bible. We anticipate potentially publishing these articles in book form as a supplementary product once they are complete.

Dennis Furia, a corporate brand strategist turned game designer, has recently introduced the Board Game Equity Pyramid as a tool for game designers to define the essence of their game, both to ensure they hit the target during development and to effectively communicate the value of the product in marketing efforts.

In many ways, the tool is similar to the Messaging Pyramid and Purpose Pyramid I use in my strategy work. I like Dennis’ linkage of Simon Sinek’s “golden circle” (why-how-what) to the three levels of the pyramid. That is consistent with how I use the Messaging and Purpose Pyramids and will help me in describing those tools to clients in the future. However, the Equity Pyramid doesn’t follow the same structure (e.g. 1 purpose — 3 pillars — 9 plans) as the tools I use. Instead, Dennis breaks the second layer into two parts: Theme and Gameplay and then the third level provides greater detail on these two key elements. I think this works well for board games.

So, here’s the Board Game Equity Pyramid for Journeys with Jesus (using Dennis’ template):

Product Strategy

Up to now, our entire focus has been on Journeys with Jesus. Now it’s time to think beyond this initial product and consider what comes next — when, why, and how. Before we can begin planning a product roadmap, we need to define a strategy that will help make product and timing decisions easier. Here is the Product Strategy for SDG Games:

Note that this cascades off of the SDG Games business strategy. The middle pillar of that strategy was “develop family games that honor God.” The three plans under that pillar in the business strategy (be creative, encourage fruit of the Spirit, reflect Biblical morality) hint at the pillars in this product strategy, but the pillars of our product strategy need to be more directive and expansive.

The first pillar (fun, diverse, and affordable) captures the requirements for building a successful game business. People won’t play (or buy) games that aren’t fun. Given our target market, we know that not everyone in this market will like the same kinds of games, so diversity will be key. We also know that, especially in the Christian homeschool market, budgets are limited, so we need to focus on affordability.

The second pillar (encouraging the fruit of the Spirit) is an essential element of developing games that will honor God. In Galatians chapter 5, Paul contrasts “the works of the flesh” with the “fruit of the Spirit”. He lists examples of the kinds of immoral behavior that are the works of the flesh and then he lists nine attributes that are the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control. While competitive games naturally involve some level of rivalry, we need to avoid the kinds of “cut throat” game play that are in conflict with love, joy and peace and instead seek game play that rewards patience, kindness, goodness, faithfulness, gentleness, and self-control. It likely will be one of our greatest challenges to develop games that engage players’ competitive spirit and yet reward love and kindness.

Finally, teaching scriptural truths is a key to our purpose of developing games that honor God, especially for our target market of Christian families seeking to teach their kids Biblical truths. Scripture needs to be a core element of every game we develop, we would like to cover the whole Bible over time, and we need to find ways to integrate scripture that are engaging to players of all ages.

I believe that if we are successful with these three pillars, we should have the best opportunity to accomplish the purpose of our product strategy.

Product Roadmap

With that strategy in mind, we can start to lay out a hypothetical timeline of game releases. We will need to test and refine this roadmap over time, but this establishes an initial baseline roadmap.

In the book Product Roadmaps Relaunched¹, C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors identify 5 primary components of a product roadmap:

Product Vision: The benefit from the product when fully realized.
Business Objectives: What goals will the product accomplish.
Timeframes: Broad ranges to explain prioritization and to manage expectations.
Themes: What needs to be true for the product to realize its vision and obtain the business objectives.
Disclaimer: Clarifies that everything in the roadmap is subject to change.

Product roadmaps can take many forms to fit the culture, style, and needs of the organization, as long as they present the key elements required for an effective product strategy.

Here is the current product roadmap for SDG Games:

As with any startup, I expect much will change as we move forward, but this gives us a sense of what to work on, when, and with what goals in mind.

Sources:

¹Lombardo, C. Todd, Bruce McCarthy, Evan Ryan, and Michael Connors,. Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. Sebastopol, CA: O’Reilly Media, 2018.

Journeys with Jesus Crowdsale!

Journeys with Jesus is now in the Game Crafter store. But if you can wait a little longer to buy your copy, you can save some money. Starting Wednesday April 21 and running for 2 weeks, we are holding a Crowdsale!

What is a Crowdsale you ask?

A Crowdsale is a better version of crowdfunding (you know, like on Kickstarter).

During a Crowdsale, the more people that buy, the lower the price that everyone pays.

If only one person buys during the Crowdsale (I’ll be really sad), that one person still gets a 7% discount off the normal price of the game.

If 20 people buy a copy of the game, then all 20 get a 10% discount.

If 70 people buy, then everyone gets a 20% discount.

If 100 people buy, everyone gets a 25% discount.

And, if 1000 or more people buy the game, then everyone will get a 29% discount off the normal list price.

The only downside of a Crowdsale is that none of the games will ship until after the sale is over, but even that is much faster than your typical Kickstarter campaign.

You can check out the sale page where you can also sign up to get a message reminding you to come back when the sale starts. And since everyone saves the more people who participate, make sure to share this link with all your friends, family, church family, homeschool coop members, etc.

I hope you enjoy the game!

Journeys of Jesus: Bethany Beyond the Jordan to Cana

The gospel of John often provides details that we don’t find in the synoptic gospels (Matthew, Mark, and Luke). What Jesus did and where He went after being tempted in the Wilderness is a good example of that.

All three of the synoptic gospels say that, immediately after His baptism, Jesus was led into the wilderness to be tempted (Matthew 4:1, Mark 1:12, Luke 4:1) and then, after His temptation, they say “Now when Jesus heard that John was delivered up, he withdrew into Galilee.” (Matthew 4:12, Mark 1:14, Luke 4:14).

In contrast, John doesn’t say anything about Jesus’ temptation in the wilderness, but instead tells about Jesus attracting disciples where John had been baptizing (Bethany beyond the Jordan). Andrew (John 1:40), Simon Peter (John 1:41-42), Philip (John 1:43), and Nethanel (John 1:49) all started following Jesus at this time.

Chapter 2 of John’s gospel begins with Jesus and His disciples traveling to Cana for a wedding. This journey would be about 80 miles, which would take about 27 hours to walk.

“The third day, there was a wedding in Cana of Galilee. Jesus’ mother was there. ²Jesus also was invited, with his disciples, to the wedding.” (John 2:1-2)

It’s not clear whether these things happened before or after Jesus’ temptation. My guess is that they happened after, but it doesn’t really matter. Jesus began His ministry, began attracting followers, and went to Cana.

We don’t know much about Cana. It apparently was near Nazareth and there are different theories as to where exactly it was. It likely wasn’t a major town and yet it plays a relatively significant role in the Gospels.

This is the first recording of a public miracle performed by Jesus. He turned water into wine at the wedding.

“This beginning of his signs Jesus did in Cana of Galilee, and revealed his glory; and his disciples believed in him.” (John 2:11)

Jesus returned to this area not long after and performed a second miracle.

“Jesus came therefore again to Cana of Galilee, where he made the water into wine. There was a certain nobleman whose son was sick at Capernaum. … Jesus said to him, ‘Go your way. Your son lives.’ The man believed the word that Jesus spoke to him, and he went his way. … This is again the second sign that Jesus did, having come out of Judea into Galilee.” (John 4:46,50,54)

A third interesting link between the gospel story and Cana is that Jesus’ disciple Nathanael was from Cana (John 21:2). This is the same Nathanael who was critical of Nazareth, a town so close to Cana.

“Nathanael said to him, ‘Can any good thing come out of Nazareth?'” (John 1:46)

So, perhaps there was some regional rivalry between Cana and Nazareth. Suffice it to say that even those in Cana would agree that Jesus (the definition of good) coming out of Nazareth was a good thing!

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The map at the top of this post is a snapshot of a portion of the current prototype gameboard for Journeys with Jesus.

If you’ve found this interesting and would like to continue to read these stories of the journeys and places in Journeys with Jesus, sign up in the sidebar to receive updates.

Note: all scripture quotes, unless otherwise noted, are from the World English Bible which is in the public domain.